Rather, the most desirable traits are universal, stable, heritable traits closely related to biological fitness - traits like physical attractiveness, physical health, mental health, intelligence, and personality. It's definitely an entertaining book that will hold your interest, but it gets more than a bit nutty as it progresses. A must read for anyone, not just marketers. I see myself as someone who has few artistic interests. Geoffrey Miller writes well when he's on, and clearly knows the field of evolutionary biology. In Spent Geoffrey Miller applies this revolutionary science's principles to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture. The net result could be called the fundamental consumerist delusion - that other people care more about the artificial products you display through consumerist spending than about the natural traits you display through normal conversation, cooperation, and cuddling.
From these simple beginnings economics derives a host of important results in positive and normative economics. We can all do so without credentials, careers, credit ratings, or crateloads of product. His analysis is witty and spot on, however the book starts to fall apart a little in the end when he talks about alternatives to consumerism. Scores range from -4 low on a trait to +4 high on a trait , with 0 being about average. Though I do have to agree that we don't really need most of the the things we buy.
Miller clearly explains and demonstrates how we transfer brand values to ourselves in order to be more desirable. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors to become happier consumers. It reminds us that what we call 'reality' today is already 90 percent social convention—our heads are already stuck most of the way up our own culture, most of the time. One is that above-average products can compensate for below-average traits when one is trying to build serious long-term relationships with mates, friends, or family. Yazarın görüşlerinin tümüne katılmak zorunda olmasak da günümüz insanı için oldukça faydalı bilgiler verdiği kesin. She's a healthy 30 year old Mother 3, living in a close-knit clan of family and friends. Among the many normative results are that price equals marginal value in competitive markets, and that any allocati on in which each agent can have more of what he or she wants is a Pareto improvement.
Spent is a fascinating study of human behavior, using consumerism as the starting point from which to explore the evolution of human psychology and the ways in which we have all become consumers, even in our private lives. We can all do so without credentials, careers, credit ratings, or crateloads of product…Consumerism has become our most potent ideology because it so contemptuously dismisses our natural human modes of trait display, and it keeps us too busy- working, shopping, and product displaying- to remember what we can signal without all the products. She spends most of her gag gossiping with friends, breastfeeding her name is baby, and watching your kids play with her cousins. Emotional stability subtract the score for the second statement from the score for the first statement : I see myself as someone who is relaxed, handles stress well. The result is thought-provoking, useful and often witty, but a bit uneven. We put too much of ourselves into our product facades, spinning too much mass to our outer edges where we hope it is both publicly visible and instantly lovable. I strongly agree with the central thesis: there are more effective was to signal our fitness intelligence, agreeableness, conscientiousness, etc.
Potential mates and friends may not consciously understand the connection between costly signalling theory, microscopic particles, scarification using unsterilised tools, and individual differences in the number and efficiency of the lymphocytes that constitute the adaptive immune system. I took a walk along the river by us where lots of people run, exercise and walk their dogs. One problem with this strategy is that it leaves too much blank space in the middle, so there's not much of ourselves left for lovers or friends to discover in the longer term. This site uses Google Analytics service. We can all do so without credentials, careers, credit ratings, or crateloads of product… Runaway consumerism leaves us feeling superficial and empty, because we project ourselves outward to observers too promiscuously and desperately. The key point is that your signaling should differentiate you from the competition. Yet educated elites meanwhile often remain implacably opposed to the very concept of general intelligence, and deny its variance, generality, and importance.
If, under these more difficult, disinhibited, and diagnostic conditions, he becomes irritable to the point of throwing the footballs at the dogs and squirting mustard at the children, we know his agreeableness level is rather low and that he might have a short temper with our daughter's future babies. That is to display indicators of their fitness fertility, social status, health etc. Though I wish he had dug a little deeper and taken a little more care in developing his argument, this is still a book that anyone interested in 'marketing' should dip into. Economists are introduced to the preference axioms —completeness, non-satiation, and transitivity—early in their training. As well-trained consumer narcissists, we are such insecure, praise-starved flattery sluts that a little social validation goes a long way. From a literary point of view, most will find this book an easy read. Evolutionary psychology is still in its infancy as a discipline, yet Miller's explanation of how it relates to consumer capitalism is both intuitively true as well as widely applicable.
Geoffrey Miller does an amazing job in showing how consumer capitalism preys on our evolutionary drives for displaying fitness indicators and chasing fitness cues, but it ultimately results in our flaunting traits that are often redundant, misleading, useless, or counterproductive. It won't matter whether the first ten-terabyte nanoneural implant actual does make the customer smarter; as long as the implant is expensive, exclusive, well marketed, and clearly branded, it will sell as a costly, conspicuous, limited-reliability signal of high intelligence. The central thesis is the same, that our minds are hardwired by millennia of evolution to find certain things and certain people attractive. According to the peak end -rule I have earlier written about, this 3rd part made the overall experience feel weaker than the book would deserve. Both Outliers and Spent tend to overstate their cases and exaggerate the power of the ideas they impart, and knowing that makes the books a better and less misleading read. After this priming, men were more willing to splurge on designer sunglasses, expensive watches and European vacations.
Yet who would disagree with this amusing summary? Meaning that people with high openness rating are often smart. It offers no narrative value- no stories to tell about interesting people, places, and events associated with the product's design, provenance, acquisition, or use. It covers psychology's current obsession with personality traits and how they fit neatly with our consumer behaviour. My favourite section: a description of correlations between risk of exposure to parasites from outgroups, vulnerability of the immune system, and tendency to be more or less open to contact with unfamiliar people and cultures. Tanımayanlar için yazayım Miller alanında çok büyük ses getirmiş bir evrimsel psikologdur. He sure builds up a strong case for it.